Campaign 1: Nike's "Just Do It" campaign effectively used social media to engage audiences, resulting in a significant increase in brand loyalty and sales.
Campaign 2: Coca-Cola's "Share a Coke" campaign personalized bottles with names, leading to a viral marketing success and increased sales.
Campaign 3: Old Spice's "The Man Your Man Could Smell Like" utilized humor and social media, resulting in a dramatic increase in sales and brand awareness.