Niche marketing refers to the process of identifying and targeting a specific audience or market segment with a unique set of needs, preferences, and behaviors.
This approach is often used by businesses to stand out in a crowded market and build a loyal customer base.
A fitness influencer who focuses on yoga for beginners and creates content specifically for that audience.
To succeed in niche marketing, you need to have a deep understanding of your target audience and create content that resonates with them.