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When it comes to marketing videos, the length can greatly impact their effectiveness. Here are some best practices for different types of marketing videos:
Explainer videos should be concise and to the point. Aim for a length of **30 to 90 seconds** to effectively communicate your message and keep viewers engaged.
Product demo videos should provide a comprehensive overview of your product's features and benefits. Keep these videos between **1 to 3 minutes** to maintain viewer interest and showcase the key aspects of your product.
Testimonial videos should be relatively short and focused. Limit them to **1 to 2 minutes** to highlight customer experiences and build trust with your audience.
Brand story videos allow you to connect with your audience emotionally. These videos can range from **2 to 5 minutes** in length, giving you enough time to tell a compelling narrative and create a lasting impression.