The First Fortnight Festival is an annual arts and cultural event in Ireland focused on raising awareness of mental health issues. In 2023, the festival adopted live streaming to broaden its reach.
The primary objectives included increasing accessibility, engaging a global audience, and fostering community involvement in mental health discussions through arts.
Utilizing high-quality cameras, live streaming software, and professional sound equipment, the production upheld the festival's artistic integrity while ensuring a seamless viewer experience.
Interactive Q&A sessions, social media integration, and live feedback during streams encouraged active participation from viewers worldwide.
The festival reported a 150% increase in attendance and engagement metrics, showcasing the effectiveness of live streaming in promoting arts and mental health awareness.