Overview
Explainer videos are animated or live-action clips used to explain complex concepts or products in a straightforward and engaging manner. They are designed to simplify complex ideas into easily digestible information, making them accessible to a broader audience.
Importance
Explainer videos are crucial for businesses and educational purposes. They enhance comprehension, reduce the need for extensive text descriptions, and can significantly increase viewer engagement. Here are some key reasons why explainer videos are important:
- They break down complex information into simpler, more understandable parts.
- They captivate audiences, making them more likely to retain information.
- They are accessible to people with different learning styles, including those who are deaf or hard of hearing, as they include subtitles and sign language.
Examples
Explainer videos are used across various industries, from tech startups explaining their products to educational institutions illustrating complex scientific concepts. Some notable examples include:
- How the Internet Works - Explains the basics of the internet in an engaging manner.
- The Story of Your Photocopier - Covers the history and workings of photocopiers in an entertaining format.
- How to Make a Molecule - Provides a visually appealing explanation of the process of making a molecule.