Insights Top 10 KPIs Every Video Marketer Should Track
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Video Views
Tracking the number of times your videos are viewed is important to understand how many people are watching your content. This can help you identify which types of videos are resonating with your audience and adjust your strategy accordingly.
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Click-Through Rate (CTR)
The CTR measures the percentage of people who click on your video after it has been displayed in their feed. A high CTR indicates that your videos are engaging enough for viewers to take action.
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Conversion Rate (CR)
The CR measures the percentage of viewers who complete a desired action, such as making a purchase or subscribing to a newsletter, after viewing one of your videos. A high CR indicates that your videos are effective at driving conversions.
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Engagement Rate (ER)
ER measures the percentage of viewers who engage with your videos by liking, commenting, sharing, or watching the video to the end. A high ER indicates that your videos are interesting and engaging enough for viewers to interact with them.
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Social Shares
Tracking the number of times your videos are shared on social media platforms can give you insight into how well your content is performing outside of YouTube. This can help you identify which types of content are resonating with your audience and adjust your strategy accordingly.
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Average Watch Time
Average watch time measures the amount of time viewers spend watching your entire video. A longer average watch time indicates that viewers are more engaged with your content and may be more likely to continue watching future videos.
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Returning Subscribers
Returning subscribers are individuals who have previously subscribed to your channel and continue to subscribe in the future. They are more likely to be engaged with your content and may be more valuable to your brand than new subscribers.
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Subscriber Growth Rate
Tracking the rate at which your subscriber count is growing can give you insight into whether your content is resonating with new viewers and helping to attract new subscribers. A consistent growth rate indicates that your content is consistently attracting new viewers and subscribers to your channel.