Top TikTok Stats Every Marketer Should Know
1. User Growth
TikTok has over 1 billion monthly active users, making it a vital platform for reaching young audiences.
2. Engagement Rate
TikTok boasts an average engagement rate of 17.5%, higher than most social media platforms.
3. Demographics
70% of TikTok users are under the age of 34, highlighting its popularity among Gen Z and Millennials.
4. Average Video Duration
The optimal length for TikTok videos is between 15 to 30 seconds for maximum viewer retention.
5. Hashtag Performance
Using trending hashtags can increase content discoverability by up to 30%.