Insights Into Video Ads: A Marketer's Guide
1. Skippable Video Ads
A popular choice allowing users to skip after a few seconds. Ideal for increasing reach while respecting user choice.
2. Non-Skippable Video Ads
These ads guarantee your message is delivered, as users must watch until the end. Best for brand awareness.
3. Bumper Ads
Short, non-skippable ads of up to 6 seconds. Great for quick brand or product awareness and reinforcement.
4. Overlay Ads
Semi-transparent ads displayed on the lower portion of the video. They allow for less intrusive advertising.
5. Sponsored Ads
These ads are branded content within videos, creating a more native advertising experience that blends with content.