Insights Media Agency vs. Marketing Agency: Key Differences

What are the Differences?

• Media Focus: Insights agencies primarily manage communications across media channels, whereas marketing agencies cover a broader range of strategies, including advertising, branding, and digital.
• Specializations: Media agencies excel in areas like traditional media planning, public relations, and influencer marketing, while marketing agencies have expertise in SEO, PPC, and data-driven strategies.
• Client Engagement: Media agencies often work closely with clients on media buying, whereas marketing agencies have both creative and strategic