Insights on Writing a Video Brief

Understanding Your Audience

Identify your target audience to tailor your video content to their needs.

Consider demographic factors such as age, location, and interests to create impactful videos.

Clarify the purpose of the video, whether it's to inform, entertain, or persuade.

Establish key performance indicators (KPIs) to measure the video's success post-release.

Outline the main messages or story you want to convey in your video.

Ensure that the key messages align with your brand voice and resonate with your audience.

Determine your budget and the resources needed for production.

Allocate funds for equipment, location, talent, and post-production to ensure a smooth process.

Set a realistic timeline for the production and release of your video.

Include key milestones to keep the project on track and meet deadlines.