Overview
Understanding the effectiveness of your promo video is crucial for optimizing your marketing strategy. This guide will explain the top metrics to track, ensuring you can measure the success of your video campaigns.
Top Metrics
- Views: The total number of times your video has been watched.
- Engagement: Average time watched, views per day, and percentage of viewers who watch the video to completion.
- Social Media Engagement: Shares, likes, comments, and reach on social media platforms.
- Conversions: The number of leads or sales generated from the video.
- Reviews: Customer reviews and feedback on your product or service.
Conclusion
By tracking these top metrics, you can gain insights into the effectiveness of your promo video and make informed decisions to improve your marketing efforts.