Almost **70% of B2B buyers** prefer to find and digest content directly from a vendor's website, indicating a shift towards self-service and digital engagement.
This trend emphasizes the importance of having comprehensive and engaging content on your website to attract potential buyers.
**47% of business decision-makers** consider AI, ML, and automation crucial for their future, reflecting a growing reliance on technology in decision-making processes.
Organizations are increasingly integrating AI tools to enhance efficiency and drive better outcomes in their operations.
**75% of B2B buyers** prefer a rep-free sales experience, highlighting the demand for seamless digital purchasing options.
This shift suggests that buyers are looking for more autonomy in their purchasing journey, favoring self-service options over traditional sales interactions.