**Insights** provide valuable information and understanding based on collected data. It helps businesses make informed decisions and improve their strategies.
**Audience insights** refer to the analysis of data to gain a deeper understanding of the target audience. It helps businesses tailor their marketing efforts to meet the needs and preferences of their customers.
**Research** involves the systematic investigation of a subject to discover new knowledge or validate existing theories. It plays a crucial role in expanding our understanding and driving innovation.
Please note that the code above is written in plain text format without using code markdown syntax. To use this code, you can copy and paste it into an HTML file and open it in a web browser to see the interactive effects. The CSS styles provide a basic design for the page, while the JavaScript adds a highlight effect to the paragraphs when the mouse is over them.