Glossary of Video Marketing Terms

Optimizing video content to improve visibility in search engines and drive organic traffic.

A prompt that encourages viewers to take a specific action after watching a video.

A metric that measures the level of audience interaction with video content through likes, shares, comments, and watch time.

A strategic framework that outlines the journey of a viewer from awareness to conversion through targeted video content.

A method of broadcasting video content in real-time, allowing viewers to engage with the content as it happens.