Glossary of Targeting

1. Target Audience

A specific group of consumers identified as the intended recipient of a marketing message.

2. Behavioral Targeting

A method that uses web user behavior to customize advertisements and online content.

3. Demographic Targeting

The practice of targeting marketing efforts based on demographic factors such as age, gender, income, etc.

4. Contextual Targeting

A form of targeted advertising where ads are shown based on the content of the website being viewed.

5. Geo-Targeting

Delivering different content or advertisements to users based on their geographical location.