The percentage of interactions (likes, comments, shares) relative to total followers or impressions, indicating how well content resonates with the audience.
Reach
The total number of unique users who have seen your content, providing insight into the potential audience size.
Impressions
The total number of times your content is displayed, regardless of whether it was clicked or not.
Click-Through Rate (CTR)
The ratio of users who click on a specific link to the number of total users who view a page, often used to measure the effectiveness of online advertising.