Pinterest Marketing Glossary

Pin: A saved image or video that is shared on Pinterest.

Board: A collection of Pins organized around a specific theme or topic.

Rich Pin: A type of Pin that includes extra information directly on the Pin itself.

Pinterest SEO: The process of optimizing Pins and Boards to improve visibility in search results.

Impressions: The number of times Pins are viewed in the Pinterest feed.

Engagement: The total actions taken on your Pin, including saves, clicks, and comments.