Glossary of Native Advertising

Native advertising is a form of paid media that matches the form and function of the platform on which it appears. It’s designed to blend in with regular content, making it less intrusive and more engaging for the audience.

Content marketing involves creating and distributing valuable, relevant content to attract and engage a clearly defined audience. Native advertising is often a key strategy in content marketing efforts.

Sponsored content is a type of native advertising that is created by a brand to promote a product or service while resembling the editorial content of the platform it's featured on.

Ad disclosure refers to the practice of informing readers that the content is sponsored or paid for, typically through labels like "Sponsored" or "Promoted."