Glossary of Link Building

Explore essential terms related to SEO and link building to enhance your understanding and strategies for website ranking improvement.

Key Terms

Backlink

A backlink is a hyperlink that points to your website from another site, crucial for improving SEO rankings.

Anchor Text

The anchor text is the clickable text in a hyperlink that is visible to users and helps search engines understand the context of the linked page.

Nofollow Links

A nofollow link is a link that does not pass on SEO value, meaning it does not help in improving the linked page's ranking in search engines.

Link Equity

Link equity refers to the value passed from one site to another through links, influencing search engine rankings.