Glossary of Infographic Marketing Terms

**Infographic**
A visual representation of information or data designed to present complex information quickly and clearly.
**SEO (Search Engine Optimization)**
The process of optimizing a website to rank higher in search engine results, increasing organic traffic.
**CTA (Call to Action)**
A prompt that encourages users to take a specific action, such as signing up or making a purchase.
**Engagement Rate**
A metric that measures the level of interaction users have with content, often expressed as a percentage.