Google Penguin Glossary

Explore key terms related to Google Penguin, an important algorithm update that affects SEO and website rankings.

Google Penguin

A Google algorithm update aimed at reducing web spam and improving the quality of search results by penalizing sites that engage in manipulative link-building practices.

Link Building

The process of acquiring hyperlinks from other websites to your own, which is crucial for improving search engine rankings.

SEO (Search Engine Optimization)

The practice of optimizing a website to rank higher in search engine results, increasing organic traffic.