Google Marketing Glossary

The process of optimizing website content to rank higher in search engine results, increasing organic traffic.

An online advertising model where advertisers pay each time a user clicks on their ad, commonly used in Google Ads.

The amount an advertiser pays for each click on their advertisement, a key metric in PPC campaigns.

The ratio of users who click on an ad to the number of total users who view the ad, expressed as a percentage.

The web page that users land on after clicking an ad or search engine result, designed to convert visitors into leads or customers.