Facebook Marketing Glossary

Facebook Ads are paid advertisements that appear on the Facebook platform, targeting specific demographics to increase brand awareness.

Engagement refers to the interactions that users have with your content, including likes, comments, shares, and clicks.

Organic Reach is the number of unique users who saw your content without paid promotion, indicating genuine interest.

CPC is a bidding model where advertisers pay for each click on their ads, making it a critical metric in Facebook advertising.