Corporate Blogging Glossary

• SEO (Search Engine Optimization)
  The process of optimizing content for search engines to increase visibility and organic traffic.
• CMS (Content Management System)
  Software used to create, manage, and modify digital content on a website.
• CTA (Call to Action)
  An invitation for the reader to take a specific action, such as subscribing or downloading.
• Audience Engagement
  The interaction between a brand and its audience through comments, shares, and likes.
• Brand Voice
  The consistent expression of a brand's personality through language, tone, and style in all communications.