Contextual advertising refers to online ad placements that are contextually relevant to the content on the web page or app where they appear. This technique enhances ad targeting based on the user's context.
Keywords
Keywords are specific words or phrases that advertisers use to target their ads to relevant users based on search queries and content relevance.
Ad Placement
Ad placement is the strategic positioning of ads within web content to maximize visibility and engagement, often influenced by contextual relevancy.