An affiliate is an individual or business that promotes products or services for another company in exchange for a commission on sales generated through their marketing efforts.
Commission
Commission is the monetary compensation that an affiliate earns for driving traffic or sales to the merchant's website.
Merchant
A merchant is a company or individual that sells products or services and partners with affiliates to promote them in exchange for a share of the revenue.
Conversion Rate
Conversion rate is the percentage of visitors who take a desired action, such as making a purchase or signing up for a newsletter, in relation to total visitors.
Landing Page
A landing page is a standalone web page created specifically for a marketing or advertising campaign, focused on a single objective to drive conversions.