What is the typical lead time for a brand video?
The typical lead time for a brand video varies between 4 to 8 weeks. Factors influencing this timeline include pre-production planning, filming schedules, and post-production editing.
Why is lead time important for video production?
Lead time is crucial for ensuring quality, allowing for creative brainstorming, script development, and a structured filming process, which all contribute to a high-quality final product.
Can the lead time be shortened?
Yes, lead time can be shortened in certain scenarios, such as having a well-prepared script and streamlined production team. However, rushing can compromise the quality of the video.