The lead time for initiating a digital experience project with Big 3 Media can vary depending on several factors, including project scope, complexity, and the current workload of the team. Generally, it might take anywhere from 1 to 4 weeks to establish the initial project setup, including project planning, team allocation, and initial discussions. However, it's important to note that this is a rough estimate, and the actual timeline can be influenced by specific project requirements and internal project management processes.