Understanding Ebooks: Content Goals & Thought Leadership
Goal 1: Lead Generation
The primary goal of your ebook should be to generate leads for your sales team. Choose topics that resonate with your audience.
Goal 2: Establishing Authority
Position your brand as a thought leader in your industry by providing valuable insights and information.
Interactive Insights
Conduct keyword research to uncover trends and better reach users interested in your topic. This enhances visibility and credibility.