The infographic continues to be one of the most popular pieces of content on the MobileCause website, driving continuous traffic to the asset. As a testament of the topics success, the majority of traffic going to the graphic is new, meaning its bringing fresh visitors to the site and converting them to leads. This infographic has helped our sales team articulate these really important facts to people on the phone. Now when people ask about it, we can say: We just came out with this incredible infographic and send them a graphic that looks nice.
Customer questions are at the heart of MobileCauses content strategy, and infographics in particular. This is one way Koenig ensures the topics are in demand, and its a smart way for companies to source topics for high-investment assets.
MobileCause is already moving forward with its infographic marketing. Braftons designers are currently working on the next resource that Koenig knows will be a hot idea with his target audience: How NFC