#### HTML Code with CSS for Pension Parity Information html
Irish Life, established in 1939, is one of the most prominent life assurance and pension companies in Ireland. The company has been actively addressing the gender pension gap through innovative campaigns and initiatives. One such campaign, "Not All 99s Are Equal," received several awards and recognition for its impactful message on pension parity. The campaign utilized both print and visual components to engage with the target audiences, including the general public and high-value prospects identified by Irish Life via account-based marketing [[1]].
The award-winning video, "Not All 99s Are Equal," effectively highlighted the absurdity of the notion that women deserved less in terms of pensions. The video garnered widespread attention and was promoted via a paid social campaign on platforms like LinkedIn, Twitter, and YouTube. Additionally, it was featured on press channels like the Irish Times, further amplifying its impact [[1]].