Daniels Trading, a leading company in the commodities market, experienced a significant increase in authority and traffic through the use of interactive content. According to a case study by Brafton, Daniels Trading integrated their content with different social networks, allowing relevant headlines from recent news articles to appear on platforms like Facebook and Twitter. This strategy proved to be an important social traffic driver for the company, attracting prospects and customers who had questions about the commodities market.
By outsourcing their content strategy to Brafton, Daniels Trading was able to focus on their core strengths while leveraging the expertise of a specialized content marketing agency. This partnership resulted in a substantial growth in social media followers and increased engagement with their target audience.