What are Campaigns in Web Analytics?

Campaigns are essential tools in web analytics that allow marketers to track the performance of their marketing efforts. By using UTM parameters, you can create custom tracking links that help you measure visitor activity and segment data effectively.

Why Use Campaigns?

Using campaigns helps you understand which marketing channels are driving traffic to your site. This insight is crucial for optimizing your marketing strategies and improving your return on investment (ROI). By tagging your campaigns, you can analyze the effectiveness of different ads and content, allowing for data-driven decisions.