Your video marketing strategy is only as good as its reach. Make sure your videos are optimized for search by choosing the right titles, writing clear descriptions, and tagging relevant keywords [[1]].
When uploading videos to platforms like YouTube, focus on making it easy to find what your audience needs.
When creating a video script, ensure it is tailored for video content and not just a rewrite of a blog post. Keep sentences short and crisp, and try to avoid compound sentences [[2]].
Start with an outline to give structure to your video script and break your video into subtopics.
Just like for any blog post, plan your keywords and use tools to find relevant keywords. Add these keywords to your video description and include a link to your website [[3]].
Keep your video description under 70 characters on YouTube and help users understand what your video marketing campaign is about.
Use video ads to increase your reach and promote your videos through well-known channels like Facebook and YouTube. Make it part of your overall marketing campaign [[5]].
Make a compelling introduction, know your target audience, and customize your parameters for effective video advertising.
Add value to your video content and encourage sharing. Including a video on your landing page can increase conversions by 80% [[6]].
Ask your friends, colleagues, and industry connections to share your video content to help spread the word.