Bounce rate is the percentage of visitors who navigate away from your site after viewing only one page. A high bounce rate can indicate that your content isn't engaging or relevant to users’ needs.
Strategies to reduce bounce rate include improving website load times, enhancing content quality, and ensuring user-friendly navigation.
Conversion Rate Optimization
Conversion rate is the percentage of visitors who complete a desired action, such as signing up for a newsletter or making a purchase. Increasing conversion rates requires clear calls-to-action, attractive landing pages, and trust signals.
Use A/B testing to find the best-performing elements on your website!
Improving your conversion rate not only boosts sales, but also enhances user experience and loyalty. Test different layouts, offers, and content to determine what resonates most with your audience.