Enhancing Visibility
Ikea's marketing strategy aims at enhancing the site's visibility for relevant searches to attract the attention of new and existing customers. It includes the right product-specific keywords and Google advertisements to further augment its organic ranking **[[1]]**.
Expanding Customer Base
Ikea operates 422 stores in 50+ markets and has nearly 70% of its stores in Europe. The favored furniture brand added 19 stores last year, including its first in India **[[1]]**.
Engaging Marketing Moves
Ikea's successful marketing moves include downloading its 3D modeling app to envision a dream home and using Instagram and other social media platforms to engage customers **[[1]]**.
Brand Identity and Sustainability
Ikea's brand identity ranks among some of the most iconic logos, campaigns, and companies. The brand also focuses on sustainability and innovative product design in its marketing strategy **[[2]]** [[3]] [[4]].
In the above HTML and CSS code, I've created a simple webpage to showcase the key points of IKEA's marketing strategy. The webpage includes a header, sections for different aspects of the marketing strategy, and styling to enhance the visual appeal of the content. The content is based on the information gathered from various sources about IKEA's marketing strategy, including its focus on visibility, customer base expansion, engaging marketing moves, brand identity, and sustainability **[[1]](https://www.simplilearn.com/tutorials/marketing-case-studies-tutorial/ikea-marketing-strategy-case-study)**.
Feel free to further enhance this webpage with interactive elements and JavaScript to provide a more engaging experience for the users.