1. Research & Planning
Understand your audience, identify pain points, and craft relevant video content (example: product demo).
2. Lead Generation
Use engaging introductory videos ( like explainer videos) to capture leads.
3. Education & Awareness
Provide valuable content with knowledge videos (demonstrating benefits).
4. Decision-Making Process
Share case studies and proof of concept videos to build trust.
5. Closing the Deal
Offer personalized customer testimonials and ROI-focused content for conversions.
6. Post-Purchase Support
Delight customers with how-to videos (on-going support)