Blog Strategy and Conducting an Actionable Content Audit
Here are some steps to conduct an actionable content audit in 2018:
Step 1: Set Goals
Define your content goals for the audit period.
Action Item: Identify the key objectives you want to achieve through your content.
Step 2: Gather Data
Collect data about your existing content.
Action Item: Compile a list of all your blog posts and relevant data.
Step 3: Analyze Content
Analyze the performance and relevance of your content.
Action Item: Evaluate the engagement, traffic, and conversions of each blog post.
Step 4: Identify Gaps
Identify content gaps and areas for improvement.
Action Item: Determine topics or formats that are missing or underperforming.
Step 5: Create Action Plan
Create an action plan to optimize and update your content.
Action Item: Develop a strategy to address the identified gaps and improve existing content.