A blog strategy is a plan that outlines how you will create, publish, and manage content on your blog. It includes goals, target audience, content types, publishing schedule, and metrics for measuring success. A content management strategy is the process of creating, editing, and organizing content on your blog. It includes tools and processes for managing content, such as using a content calendar, creating templates, and using SEO best practices. Together, these strategies help you to create a successful blog that engages and informs your audience.