B2B vs B2C Social Media Strategies

B2B Social Media Strategy

Focus on building relationships, sharing industry insights and providing valuable content. Use LinkedIn and Twitter for networking.

B2C Social Media Strategy

Engage with consumers through storytelling, visuals, and entertainment. Use platforms like Instagram and Facebook for brand awareness.

Key Differences

• Audience: B2B targets businesses; B2C targets individual consumers.
• Content: B2B is informative; B2C focuses on emotionally-driven content.
• Goals: B2B aims for lead generation; B2C aims for brand loyalty and customer engagement.