4 Surefire Strategies for Mixing PPC and Content Marketing
1. Utilize Keyword Research
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Harness keyword tools to find terms that drive traffic and enhance PPC performance!
2. Align Content with Ads
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Ensure that your ad copy complements your content to provide a consistent user experience.
3. Retargeting Campaigns
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Use retargeting to keep your content in front of potential customers who clicked your PPC ads.
4. Analyze and Optimize
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Continuously analyze performance metrics to optimize both PPC ads and content marketing efforts.