**Social media marketing** is a valuable strategy. Creating glossaries and fact sheets can be particularly useful for real estate clients who are new to the process and need guidance on understanding the terminology and steps involved in buying or selling a property [[1]].
**Creating content optimized for SEO** ensures your posts show up in prospect search results every time. Tools like Google Analytics and Ahrefs can help you find the search terms and keywords your target clients are looking for and will inspire you with fresh topic ideas [[2]].
**Podcasts** are a popular medium for consumers to learn, stay informed, and be entertained. By starting a podcast that covers a range of real estate topics, from market trends to advice for first-time buyers, real estate agents can reach a wider audience and establish themselves as thought leaders in the industry [[2]].
**Experiential marketing** engages your prospects and invites an audience to interact with a business in a real-world situation. Host a tour of the area you're selling in, hold an event [[2]].