Solving the Social Media Mystery

6 Metrics to Measure Your Social Media Success

1. Engagement Rate

Measures interactions like likes, comments, and shares.

2. Reach

Total number of unique users who see your content.

3. Impressions

Total number of times your content is displayed, regardless of clicks.

4. Website Traffic

Measures how many visitors arrive at your site via social media.

5. Follower Growth Rate

Indicates how quickly your following is increasing.

6. Conversion Rate

Measures the number of users who take a desired action after engagement.