Social Media Trends for the New Year: Insights from 2017

1. Video Content Dominance

2017 saw a significant rise in video content consumption, with platforms like Instagram and Facebook prioritizing video over other forms of content.

2. Live Streaming Revolution

Live streaming gained immense popularity, leading brands to engage audiences in real-time.

3. Rise of Influencer Marketing

Marketers increasingly turned to influencers to reach target demographics effectively.

Further Details

Video content is projected to account for 80% of all consumer internet traffic by 2020.
Platforms like Facebook Live had over 200 million monthly active users in 2017.
76% of marketers stated that influencer marketing efforts were effective in 2017.