1. Influencer Collaboration
Engage with influencers in your niche. This could involve a sponsored post or a challenge. Real example: Nike's #JustDoIt campaign with various influencers.
2. User-Generated Content
Encourage your audience to create content related to your brand. This can be a photo contest or a video challenge. Example: McDonald's #InMyMcdLand.
3. Live Streaming
Go live on platforms like Instagram or Facebook. This can be a Q&A session, a behind-the-scenes look, or a cooking demonstration. Example: Le Creuset's live cooking show.
4. Educational Content
Share valuable information related to your brand. This could be a blog post, a video tutorial, or an infographic. Example: Buffer's weekly social media tips.
5. Timed Campaigns
Create a campaign that runs for a limited time. This could be a limited-edition product, a discount code, or a special offer. Example: The North Face's end-of-season sale.
6. Partnerships
Collaborate with other brands or companies for mutual benefit. This could be a joint promotion or a cross-promotion. Example: Disney's Mickey Mouse x Nike collaboration.
7. Social Listening
Use social listening tools to understand your audience's needs and preferences. This can help you create more targeted and engaging content. Example: Spotify's playlists based on trending songs.