Discover the key performance indicators (KPIs) that can transform your social media strategy.
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1. Engagement Rate
Measures how actively your audience interacts with your content.
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2. Reach
Indicates the number of unique users who see your content.
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3. Conversion Rate
Measures the percentage of users who take a desired action.
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4. Impressions
Total number of times your content is displayed, regardless of clicks.
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5. Follower Growth Rate
Tracks the speed at which your social media following increases.
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6. Click-Through Rate (CTR)
Measures the percentage of users who click on a link in your post.