Blog SEO: Why Did My Domain Authority Go Down?

Understanding domain authority is crucial for improving your website's SEO. Here, we answer some of the most common questions regarding domain authority.

1. What is Domain Authority?
Domain Authority (DA) is a metric developed by Moz that predicts how well a website will rank on search engine result pages (SERPs).
2. Why did my Domain Authority decrease?
Your DA may decrease due to factors like loss of backlinks, increased competition, or changes in search engine algorithms.
3. How can I improve my Domain Authority?
Improving your DA involves creating high-quality content, earning backlinks from reputable sites, and optimizing your on-page SEO.
4. What role do backlinks play in Domain Authority?
Backlinks from authoritative sites can significantly boost your DA, while low-quality backlinks can harm it.
5. How often should I check my Domain Authority?
It's advisable to check your DA regularly, at least once a month, to monitor your site's SEO health.