Overview
SEO is the practice of improving the volume and quality of traffic to a website from search engines. It involves optimizing content, on-page elements, and off-page factors to rank higher in search engine results pages (SERPs).
SEO Basics
SEO involves understanding search engine algorithms, keyword research, and how to create content that is both user-friendly and search engine optimized.
Technical SEO
Technical SEO involves optimizing the technical aspects of a website to improve its crawlability, indexation, and user experience. This includes URL structure, site speed, mobile optimization, and schema markup.
On-Page SEO
On-Page SEO refers to the optimization of individual web pages to increase the visibility of those pages to search engines and their users. This includes optimizing titles, meta descriptions, header tags, and content relevance to target keywords.
Off-Page SEO
Off-Page SEO involves actions taken outside of a website to improve its search engine rankings. This includes link building, social media presence, and online reputation management.
Case Studies
Learn from real-world examples of how businesses have improved their SEO strategies and seen a positive impact on their traffic and ranking in search engine results.