A good rule of thumb is to focus on one long-tail keyword per blog post. It often contains a head term, which is a more generic search term, one or two words in length.
Number three here we have subtopics. There are two ways that I'll walk you through finding subtopics to fit within your umbrella topic.
Today, Ill provide my personal rundown of the best tips I gleaned for local businesses from MozCon 2022.