Geo-targeted content marketing involves creating and promoting blog posts and guides on regional topics that local customers would crave. It's essential for businesses to have accurate company information available on the web, especially if they have multiple locations. Local SEO can provide simple differentiation in saturated markets [[1]].
When it comes to content, every new blog post is a new indexed page for your site, a new page on which to target a geographic search phrase, and a new opportunity to get found in the search engine results pages (SERPs) [[4]].
It's crucial to optimize the content for search engines by using high-volume keywords in the URL, title, header, meta description, and body [[1]].
Think about the words that a user might search for to find a piece of your content. Users who know a lot about the topic might use different keywords in their search queries than someone else [[2]].
HTML tags play a significant role in SEO. Use title tags to inform search engines and users what the main topic of the content is. Ensure every page has a meta description tag that includes your target keyphrase. Also, use H1, H2, and H3 header tags to classify and structure subheadings [[10]].